Bill S., 64, likes to smoke cigarettes. He has smoked cigarettes for 44 years.
Several years ago, Bill was diagnosed with a malignant tumor of the small intestine. After surgery and a lengthy recovery, Bill is now cancer free. But, if the cancer returns, it cannot be treated and it is fatal.
This experience encouraged Bill to stop 
smoking. He did stop − but only for about eight months.
Bill loves to play golf; he also works at a golf course. When he is at the golf course, he likes to smoke. During the week, while at home, Bill does not smoke — though he would like to.
To help stop smoking, Bill uses a nicotine patch. He uses the patch only during the week, when away from the golf course. When at the 
course, he removes the patch and smokes.
Bill is very happy, smart, successful and socially skilled. He understands the risks of smoking and the potentially fatal consequences that can come from smoking.
Bill still likes to smoke cigarettes.