Principal Investigator: Eric R. Louderback, PhD
Funder: ESPN via University of Nevada, Las Vegas (UNLV) International Gaming Institute
Timeline: 2024 – 2025
Dr. Eric R. Louderback has been awarded a 6-month Research Fellowship from the University of Nevada, Las Vegas (UNLV) International Gaming Institute, with funds contributed by ESPN. To inform this Fellowship, Dr. Louderback will use his knowledge about the influence of responsible gambling messaging on advertisement effectiveness and his understanding of how the analysis of publicly-available data can inform research on responsible gambling. With this funding, he will analyze video-based sports gambling advertisements on social media and will generate findings that can help to inform efforts to promote safer gambling beliefs and behaviors among people who engage in sports betting.